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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Posters
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Rating:  -
Overall mildly interesting; though I would not recommend to read. Much of this book is obvious and what you and I should remember from all the strategy books we read 20 years ago (avoid competition by developing new markets - the essence of blue ocean strategy; value innovation which is just innovation that has an implied market). Overall this is a re-hash of previously published theory with a smattering of interesting ideas (much strategy analysis that looks at the `firm' or `industry' is not that useful and it might be better to look at the `strategic move'; there is no such thing as a perpetually high performing firm). I also disagree with the premise that creating developing a new market leads to a unique offering "at the lowest cost" which is one of the comparisons with red ocean strategy that, according to the authors, force all industries to center on differentiation or cost, since in a brand new market there is no competition so cost is not even as important as in the red oceans. It is on as the market develops and attracts competition that cost becomes more important. Either these authors have not read widely (they argue that Built to Last and In Search of Excellence were wrong since many case study firms in those books later fell from grace) or they did not take away from those books and others what they should have about market development, dynamics, and evolution. Don't both with this book - buy In Search of Excellence and revel in the exciting times that was then.
Rating:  -
"Don't miss this book"! Wou will come away with some extraordinary insights if you want your company to work and people to care.
Rating: -
An excellent book and an inspiring piece of work. A valuable resource for anyone in business.
Rating: -
I am not deducting one star for the gaps listed above, because on balance the book is one of a handful of business books that is serious as opposed to the pap that one generally sees.
There are other in-depth reviews, so I will summarize only what mattered to me. The bottom line here is create new markets and woo new customers, rather than compete. With this in mind, I am stunned that they do not examine more carefully C.K. Prahalad's wisdom as communicated in The Fortune at the Bottom of the Pyramid. He teaches us that capitalism (never mind the immoral predatory part) focuses on the billion at the top who can afford new sub-zero refrigerators and disposable goods. He teaches us that unlike this group, worth one trillion a year, the five billion at the bottom of the pyramid represent four trillion a year, but their refrigerator needs are different: for $2, an African "refrigerator" is two ceramic vases with broad bases and necks, one inside the other. Buried in the ground, they keep meat fresh for five days.
Their key principles:
1) Reconstruct/cross market boundaries
2) Focus on big picture not numbers
3) Reach beyond existing (and I would add, illiterate) demand
4) Get the strategic sequence right
The heart of their book is "first to market" and "create new markets."
They address three customer groups for study:
1) Soon to be customers (e.g. young, international)
2) Refusing customers
3) Non-customers for whom new attractive value can be created
I especially like the discussion, two thirds of the way through the book, on six blocks to buyers utility:
1) Customer Productivity
2) Simplicity
3) Convenience
4) Risk (reduction)
5) Fun and image
6) Environmental friendliness (a scant mention).
This is a seriously useful book, a fast read, and worthy of note. The books below will provide additional context and insight as we all begin to demand an end to corporate "personality" and a restoration of public ownership and public accountability and utility.
The Corporation
Manufacture of Evil: Ethics, Evolution, and the Industrial System
The Soul of Capitalism: Opening Paths to a Moral Economy
Confessions of an Economic Hit Man
The Global Class War: How America's Bipartisan Elite Lost Our Future - and What It Will Take to Win It Back
The Politics of Fortune: A New Agenda For Business [[ASIN:0865475873 Cradle to Cradle: Remaking the Way We Make ThingsLeaders]]
Natural Capitalism: Creating the Next Industrial Revolution
Capitalism 3.0: A Guide to Reclaiming the Commons (Bk Currents)
Ecological Economics: Principles And Applications
Rating:  -
Much of the theories and methods described in the book have been covered in listless marketing books.
The line graphs that the argument is based on is based on an arbitrary positioning of the different factors along the chart. You can make any companies look like one that has opened up a so-called "blue ocean of uncontested market space" on the line graphs by simply moving the factors along the line.
Secondly, the survey / research cited never offers clear definition of key terminologies used, no clear explanation on how the research sample was chosen and no clear list of when or where that research actually took place.
It is a book that is written to wow readers with a pleasing visual image with contents that are recycled from past marketing books and arbitrary use of statistics that will not even hold on an academic level.
A total waste of money.
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