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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Posters
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Rating:  -
I like the non text book clear presentation. You do not have to have an MBA to enjoy and learn from this book.
Rating:  -
You should read this book if only to be reminded that putting your prices down is never a good idea! My company has been struggling for decent growth in a mature market because all our competitors keep offering 20% and 30% discounts to gain new business and yet there isn't the 60-70% growth in the market to be had to make up for that loss of margin. We have tried to stay out of this kind of "red ocean" fight and as a result, though our market share is not as great, our profits are higher! It was good to read a book that reaffirms our values as a company and re-encourges us to stick to this strategy. I am doubtful however whether or not making the competition irrelevant can actually be achieved.
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I can't understand the reason behing all the good ratings and hype. Perhaps it's because the catchy name and the human relentless search for new fashions and trends. It's also interesting to notice that the book was written by two professors who lack the real world experience and challenge of running a company. They use past success stories that match their theory while neglecting the others. The concept of differentiation through quality or cost was presented several years ago by Michael Porter, and the Quality Function Deployment and Kano Models are excellent tools for describing the customer value.
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An excellent way to understand and take advantage of competitor-free markets. All you need to add is innovation to the kitty and you get a great company. Probably, 'Eightstorm: 8-Step Brainstorming for Innovative Managers' can provide the clue to innovation. I highly recommed 'Blue Ocean Strategy' to anyone who needs a clearer corporate vision.
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These guys are real pros! A true analytical analysis to developing your own non-competitive market space.
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