|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Posters
Photos Art
Search for Posters Art Prints, photos and get
results from all the many categories from Amazon including
books, videos, dvds, toys, video games, and more.
|
|
|
Posters Art
Prints Photos collectables |
|
|
|
|
|
|
If for some reason you can't find what the
poster or art print your looking for try using the search boxes
below
|
|
 |
|
|
|
|
Rating:  -
It's all about differentiation. Take a little issue and make it huge in the eyes of your market. A great read, starting on the first page.
Rating:  -
"There are only two revenue generators, marketing and innovation, all the other functions are expenses" Drucker. "The main goal of the company is to create customers" Drucker. This is what this book is about. Its about creating and providing value for customers through innovative means. Nine tenths of strategy lies in implementation. Take the parts that work for you and use it in your business and discard the rest. Blue ocean strategy is not a "one size" fits all strategy, nor is it a ten step guide to propel your company to a utopic position of competitive advantage. As a management consultant I frequently use some parts of the book to re-formulate strategic models for my clients. Jim Kayalar is a Certified Management Consultant with the Institute of Management Consultants USA (IMC-USA) with 20 plus years of experience in a myriad of industries. Jim Kayalar is the managing director and founder of Business Tune Up.
Rating:  -
I read this book with much anticipation after some of the highly rated comments and the hype surrounding the text.
Quite a disappointment the book turned out to be. At many points of the book it was quite obvious that the authors are using flawed analytics to explain events post-hoc. The so-called strategic mapping can be so easily manipulated to give one company the desired shape as opposed to a see-saw pattern just by the ordering of the criteria on the X-axis!!! Many of the supposedly strategic "blue ocean"-creating differentiation values by the companies are by no means intentional or deliberate as the authors would liken them to be. And what of the decline of these blue ocean companies in the book in recent times? Are they suddenly in a bloody ocean in such a short span of time from the publication of the book?
Read with a fistful of salt...
Rating: -
This book is excellent for people who are specialized on Marketing, easy to apply on real life because it has a lot of real life examples.
Rating: -
I remember being blown away by the articles in HBR that this book was based on. The strategy canvas is a fantastic tool - very simple, very visual and very powerful, so too is their "eliminate-reduce-raise-create" grid.
The book doesn't add much of substance to the articles - but the stories are useful illustrations and it is easy to read - also it's easier to keep the book on your shelf than tatty old photo-copies of an article.
Another INSEAD professor has now taken this work further, in my opinion. The Momentum Effect: How to Ignite Exceptional Growth (which has been endorsed by Kim and Marborgne) calls creating this sort of uncontested market space "origination strategy" - ie originating new and different value for customers. The two make perfect partners. Both are excellent books.
|
