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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Posters
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Rating:  -
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
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The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their
products/services. The blue ocean, as the subtitle suggests, describes an
uncontested market space that makes competition irrelevant. It is achieved through value-innovation - creating a leap in buyer value and reducing cost at the same time.
A variety of ways to create blue oceans are described in the book to include, reconstructing your market boundaries and reaching beyond existing demand. The authors provide easy-to-understand concepts and tools for taking your own organization through a strategic planning exercise.
The authors also acknowledge that even if you develop the most wonderful
strategy, implementing it can be quite difficult, so they provide pointers for helping bring about organizational change.
It is acknowledged that all blue oceans eventually become red. Tips are
provided to help determine the right time to start value innovating again, vs. riding out the blue ocean.
This is an important book. It's a value-innovation in its own right for assisting with strategic development and execution
Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
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It's all about differentiation. Take a little issue and make it huge in the eyes of your market. A great read, starting on the first page.
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"There are only two revenue generators, marketing and innovation, all the other functions are expenses" Drucker. "The main goal of the company is to create customers" Drucker. This is what this book is about. Its about creating and providing value for customers through innovative means. Nine tenths of strategy lies in implementation. Take the parts that work for you and use it in your business and discard the rest. Blue ocean strategy is not a "one size" fits all strategy, nor is it a ten step guide to propel your company to a utopic position of competitive advantage. As a management consultant I frequently use some parts of the book to re-formulate strategic models for my clients. Jim Kayalar is a Certified Management Consultant with the Institute of Management Consultants USA (IMC-USA) with 20 plus years of experience in a myriad of industries. Jim Kayalar is the managing director and founder of Business Tune Up.
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I read this book with much anticipation after some of the highly rated comments and the hype surrounding the text.
Quite a disappointment the book turned out to be. At many points of the book it was quite obvious that the authors are using flawed analytics to explain events post-hoc. The so-called strategic mapping can be so easily manipulated to give one company the desired shape as opposed to a see-saw pattern just by the ordering of the criteria on the X-axis!!! Many of the supposedly strategic "blue ocean"-creating differentiation values by the companies are by no means intentional or deliberate as the authors would liken them to be. And what of the decline of these blue ocean companies in the book in recent times? Are they suddenly in a bloody ocean in such a short span of time from the publication of the book?
Read with a fistful of salt...
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