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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Posters
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Rating:  -
This book focuses on the obvious, but often neglected question: What will delight the customer?
The book uses examples to convey the basic idea of blue ocean vs red ocean at the start and then builds on that understanding.
After having read his book, I have been able to utilize some of the concepts and skills to revise the business strategy of my wife's company for the better.
The book exposes the reader to ideas and concepts, but does NOT provide a failsafe strategy.
Rating:  -
This book is a must read for all business executives. As a technology executive, I only wish I had read this book while working for my last Internet startup company. Unbeknownst to me, we used some of the methodologies described in this book to achieve the success that we had. However, if the entire management team had all read this book, our collaborative efforts would have been much more successful and productive, especially during our offsite management meetings.
Rating:  -
Like many business owners, anything I can do to put our business ahead of the competition is a must. This book provides a great marketing technique that makes you and your management team think about your business, your operations and your marketing strategy. Who wants to compete with dozens of competitors for the same clients using the same old tired lines and methods. Blue Ocean Strategy gives you an adaptable blue print that will allow your business to open up a whole new universe of people to market to and a different way to market your business.
Rating: -
I have just finished reading the book and must say that its status as a bestseller is very well justified. The basic premise is very thought provoking in and of itself- you can grow your business by finding `blue oceans' ie. spaces where you do not face head on competition- spaces being literal physical markets, or consumer segments or positionings. Goes almsot counter intuitive to the almost automatic assumption that to grow you have to strive to gain share from a competitor- and that's where the beauty of the book lies.
Having said that, I shied away from giving 5 stars- because, having seen all sorts of theories come and go in the course of my career, I must say that its always dangerous to take any approach in isolation. The key is BALANCE- for any business, finding blue oceans alone will never work out- you will face some red oceans- especially when you're up against a much larger competitior- and also true blue oceans - new technologies, segments etc- are sometimes also riskier in terms of investments and chances of failure- as you may be entering unchartered waters. So while this book does an excellent job of raising great questions about how to grow a business, do remember to keep this balance in mind as you apply the concepts to your business.
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
Rating: -
A little dry compared to other books in this category. Even some strategy text books are more readable.
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