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Seeing What's Next: Using Theories of Innovation to Predict Industry Change Posters
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List Price: $32.95Amazon.com's Price: $21.75 You Save: $11.20 (34%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 658.40355
EAN: 9781591391852
ISBN: 1591391857
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 312
Publication Date: 2004-05
Publisher: Harvard Business School Press
Sales Rank: 19782
Studio: Harvard Business School Press
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Editorial Review:
Product Description:
When a disruptive innovation is launched, it changes the entire industry and every firm operating within in
This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.
Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.
Average Rating: 
Rating:  -
The primary author's first two books were each sensational in their own way--.I was particularly gripped by his description of the throw-away camara as being unattractive to the high-end camara shops, but when adopted by grocery stores, led to the 90% of the non-consumers of high-end camaras getting into photography. The key: low-cost offering for the non-consumers introduced outside the incumbent arena.
That is the heart of this new book, and the addition of two co-authors suggest ... Read More
Rating: -
Just as Michael Porter is the authority on Strategy, Clayton Christensen has become the authority on Innovation. He has not only created a great business theory, he has created an institution that defines our modern understanding of disruptive innovation. The foundations of his business theory are unimpeachable and the illustrations of the theory across industries are appealing to professionals inside and outside the industry alike.
In this book, Christensen's students expand on the theory ... Read More
Rating:  -
This is certainly a worthwhile read. The concepts are a great mix of grounded theory and in depth information. There are no earth-shattering concepts, or get rich quick schemes, just sound strategy on how to analyze the industry leaders of the future. One concern that is not addressed is how to determine what will be a disruptive innovation and what will be a poor investment. He does encourage readers to look at nonconsumers, and create a product or service that this group would want to consume. However, ... Read More
Rating:  -
Christensen's two earlier books ("The Innovator's Dilemma," and "The Innovator's Solution") provided great new insights into business history and strategic thinking. "Seeing What's Next" goes on to attempt to demonstrate implementation of these two books' insights, unfortunately with less than total success.
Early in "Seeing What's Next," Christensen uses Dell Computer to illustrate the "Value Chain Evolution" theory's golden rule: Integrate to improve what is "not good enough" (speed, customization, ... Read More
Rating: -
My eyes were opened when I read Clayton Christensen's books on disruptive innovation.
In Seeing What's Next, Christensen chastises Wall Street analysts for their inability to see beyond current trends. -- I lived in that world for 10 years and he's right.
Extrapolating future scenarios from current trends is a dangerous business and it seldom works for investors. And it fails miserably as a method for businesses to find the next big thing, which a lot managers try to do. A new framework for ... Read More
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