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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Books
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List Price: $29.95Amazon.com's Price: $19.77 You Save: $10.18 (34%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 658.4092
EAN: 9781422110300
ISBN: 1422110303
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: September 12, 2007
Publisher: Harvard Business School Press
Sales Rank: 110098
Studio: Harvard Business School Press
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Editorial Review:
Product Description:
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.
Average Rating: 
Rating:  -
It's easy to pick out what makes a particular brand distinct and valuable... Apple, Costco, Wal-mart all have a definite public perception that drives their operation. In the book Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood, the authors contend that each company also has a "leadership brand" that helps drive that public perception and that enables the company and employees deliver on those expectations.
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Rating: -
Here's the Quick Review of Leadership Brand: Developing customer-focused leaders to drive performance and build lasting value by Dave Ulrich and Norm Smallwood.
HOW THIS BOOK IS DIFFERENT:
Concentrates on leadership as a company endeavor, not as a matter of individual growth.
The authors attempt to get you to analyze your company's leadership from the outside in.
STRENGTHS:
This is truly about leadership development in the company.
The chapter ... Read More
Rating: -
Legendary organizational theorist James March once called leadership a "bogus concept." His disparaging label definitely applies to the fuzzy material masquerading as leadership on the shelves of most bookstores. In Leadership Brand, Ulrich and Smallwood avoid this trap. Their "brand" metaphor is useful in at least two ways. First, it links leadership development to a business concept most people understand: brand development. This makes the ideas more concrete. Second, it follows logically from Ulrich ... Read More
Rating: -
In the Preface, Dave Ulrich and Norm Smallwood make this affirmation: "We believe that leaders matter, but leadership matters more. We have all experienced a gifted leader who engaged all of us -- our hearts, minds, and feet. Dynamic leaders enlist us in a cause, and we willingly follow their counsel. But leadership exists when an organization produces more than one to two individual leaders. Leadership matters more because it is tied not to a person but to the process of building leaders." By no ... Read More
Rating: -
Customers associate Wal-Mart with wide product selection and low prices, Federal Express with prompt, reliable service, and Apple Computer with innovation and elegant design. These qualities define this trio of companies in the marketplace. They make them special. They are their all-important brands. Similarly, today's companies also should develop special "leadership brands" for their executives. Such brands should embody what makes these companies truly distinctive, and thus mark them - and their style ... Read More
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