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Visual Communication: Images with Messages (with InfoTrac®) Posters
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List Price: $117.95Amazon.com's Price: $106.15 You Save: $11.80 (10%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 791
EAN: 9780534637200
ISBN: 0534637205
Label: Wadsworth Publishing
Manufacturer: Wadsworth Publishing
Number Of Items: 1
Number Of Pages: 464
Publication Date: February 17, 2005
Publisher: Wadsworth Publishing
Sales Rank: 172903
Studio: Wadsworth Publishing
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Editorial Review:
Product Description:
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Average Rating: 
Rating:  -
This might be a good "primer" for those interested in a quick survey/overview of lots of topics. For those with some experience, it probably won't seem insightful -- or even useful. I've already given my copy away. It just doesn't add knowledge, or anything else, that will make a practicing visual artist's work better or help her/him evolve it.
Rating:  -
This is a great book. I am thoroughly enjoying reading it. Its easy reading helps when studying for a test.
Rating: -
Lester's text offers the most comprehensive overview of visual communication I have come across. His preferred framework is clearly semiotic, but he offers a fair treatment of other theories as well. Section one covers the biological functions of seeing, including the role of the brain, the retina and the eye. He favors the active version of visual processing over the passive version.
Section two covers what we see which can be summarized with four basic visual perception cues; color, ... Read More
Rating:  -
This book was a eye opening experience that allows you to appreciate something most of us take for granted -- SIGHT. It encourages you to look beyond the physicality of sight and to become acutely aware of the images you see from day-to-day.
Dr. Lester has performed a service for myself and anyone else who reads this book. It drives you to absorb more of the world that we "see" everyday.
I would recommend this book to anyone who has an interest in graphical design, imagery, ... Read More
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