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Owning the Olympics: Narratives of the New China (The New Media World) Posters
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List Price: $26.95Amazon.com's Price: $19.67 You Save: $7.28 (27%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 796.48
EAN: 9780472050321
ISBN: 047205032X
Label: Digital Culture Books
Manufacturer: Digital Culture Books
Number Of Items: 1
Number Of Pages: 424
Publication Date: February 28, 2008
Publisher: Digital Culture Books
Sales Rank: 599583
Studio: Digital Culture Books
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Editorial Review:
Product Description:
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."
—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University
From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.
Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.
digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and its impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Average Rating: 
Rating:  -
Owning the Olympics provides valuable insights into the non-athletic activities that have made the modern Games a tempting platform for conveying the broadest sort of messages -- of national pride, international brand-name power, and political influence. Academics from the U.S., China, France, the U.K., and Spain step into the real-world controversies over politics, marketing, media coverage, architecture, finances, and the ultimate meaning of the iconic images that the Olympics bring into our living ... Read More
Rating:  -
This book is a collection of articles on different facets of the 2008 Olympic Games in Beijing, covering various non-sport aspects of the Games. For anyone interested in the development of the Olympics, these articles provide a wealth of information and opinion on topics as wide-spread as Architecture, Public Relations, Economics, and particularly, how the Games can serve as a Media Event for both the host country and non-governmental interests (such as political, environmental and human rights activists. ... Read More
Rating: -
Caveat: Owning the Olympics is not for everyone. Readers looking for a simple and friendly pop culture introduction to "the New China" are advised to look elsewhere. But if you're a reader looking for a book that deals seriously and academically with the multiple political, social, and economic issues raised by the PRC's role as host of the 2008 Summer Olympics in Beijing, this book will be of immense interest.
The sixteen texts collected in Owning the Olympics explore the ways in which multiple ... Read More
Rating: -
Much more than a series of sporting competitions, the Olympic Games are a political and media event. The Olympics have a rich history; while the original games date back almost 3,000 years, the Olympic Games as we know them, complete with the governing International Olympic Committee (IOC), have been held every 2-4 years since 1896. Over their 100+ year history, the Olympics have evolved with the times. Increased athletic participation and spectatorship has placed a growing burden on Olympic host cities - but ... Read More
Rating: -
This book was received through the Early Reviewers group on Library Thing- and is an advanced copy- This book comes at a critical time for the Chinese- with the 2008 Beijing Summer Olympics looming - China is under increasing pressure to conform to international civil rights legislation in regards to their policies towards Tibet and treatment of Tibetans and other Chinese minority groups such as the Muslim Uighur (sic) tribes of Northern China,and members of the Falun Gong movement. This book focuses the eyes of ... Read More
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