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List Price: $204.95Amazon.com's Price: $163.96 You Save: $40.99 (20%)Prices subject to change.
Availability: Usually ships in 24 hours
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Binding: Hardcover
Dewey Decimal Number: 380
EAN: 9780324536386
ISBN: 0324536380
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 784
Publication Date: January 03, 2007
Publisher: South-Western College Pub
Sales Rank: 1669
Studio: South-Western College Pub
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Editorial Review:
Product Description:
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Average Rating: 
Rating: -
The book I purchased from Amazon.com was in excellent condition just has the seller had claimed. I have been very pleased with both my purchase and the seller.
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