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Blink: The Power of Thinking Without Thinking Posters
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List Price: $15.99Amazon.com's Price: $10.87 You Save: $5.12 (32%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 153.44
EAN: 9780316010665
ISBN: 0316010669
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 320
Publication Date: April 03, 2007
Publisher: Back Bay Books
Release Date: April 03, 2007
Sales Rank: 1432
Studio: Back Bay Books
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Editorial Review:
Product Description:
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
Amazon.com Review:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
Average Rating: 
Rating:  -
I found this a tremendously interesting read: during two days or so it took me to read it, I really couldn't put it down. (A teacher, I put my students to work doing a bunch of soul-crushing busy work so I could finish reading it during classtime.)
It's full of great anecdotes, and Gladwell has a lucid and engaging style.
The problem is this: as far as what Gladwell's actually saying, his observations don't sum to much.
The basic thesis -- as I'm sure you ... Read More
Rating:  -
Blink! what seemed like a fascinating subject pulled me in and then after 100 pages I put it down. Just like that, in a flash of a moment or a blink, I decided I can't finish this book. Might have made a fascinating magazine article in New Yorker magazine but like that magazine this book just started boring me. Blink.
Rating:  -
The basic idea is interesting and held my attention for a while, but eventually lost my interest.
Rating:  -
There's not much substance to this book. Rather than being a resource of information, it is merely a book of examples. There is no broad takeaway you can gather from it after reading except to say perhaps that many of our decisions are based on split-second thoughts. But did you really need to read this book to find that out?
Rating: -
This book was, by far, the most redundant thing I have ever read. It would have made for an interesting article in a newspaper or magazine; however, the book itself is way too long and repetitious for its topic. I am very disappointed that I spent money on this item. Too bad my "thin slicing" is apparently terrible and could not help me on this purchase.
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